Why Roux Maison

As with so many companies, Roux Maison was born from a need. After years of searching and frustration, all I wanted was a laundry detergent that got my clothes perfectly clean, didn’t irritate my skin, and/or ruin my clothes in the process. Having to jump back when smelling the overly-scented, eye-irritating contents of different bottles definitely convinced me that whatever was inside couldn’t be good for me or my clothes. 

I realized I had sweaters from my mom’s college days, and yet none of mine survived. Why? Because over the years, laundry products became so much more abrasive and contained so many more noxious chemicals. I tried every product I could find and finally had that lightbulb moment when I said – well if I can’t find what I want, I’ll just have to make it! It took years to assemble our team and do our research.

Early in the process, it became clear that part of the problem was that no single laundry detergent could precisely clean a silk blouse, a laundry basket full of towels, and sweaty workout gear. What might be excellent for one of those was utterly ineffective on another or overly harsh on a different one. So we broke it down to manageable categories, addressing everything we own and creating exact detergents for each one. We tested about a bazillion formulas before developing this perfect line of products. 

Roux Maison detergents thoroughly clean all of our different fabrics and clothing items, without being overly harsh or too mild. As a bonus, they are all safe for your skin and the environment. Perfectly clean clothes that don’t fray with no more stinging eyes and itchy skin...we are thrilled to offer the best line of laundry products, creating tomorrow’s heirlooms from what we love today! We love your laundry!

“Using the highest quality ingredients, we create tomorrow's heirlooms by preserving the items we love today.” 

What makes Roux Maison so special?

At Roux Maison, our top priorities are you, your clothes and the environment. With your health in mind, we created all of our products with non-hazardous, vegan ingredients and ensured that our bottles are BPA free. Our detergents have a neutral pH and never contain harmful ingredients, making them low sudsing, biodegradable and safe for septic tanks. Roux Maison products are tested only on clothes, never on animals.

None of our products contain any of these harmful chemicals found in many leading detergent brands:

• Genetically Modified (GMO) Ingredients
• Marine Pollutants
• Artificial Fragrance
• Artificial Dyes
• Sodium Lauryl Sulfate (SLS)
• Phosphates
• Sodium Lauryl Ether Sulfate (SLES)
• 1,4 Dioxane
• Parabens
• Optical Brighteners
• Formaldehyde
• Phthalates

Our Manifesto

• We believe sustainability should take away the stain.
• We believe a cashmere sweater should last lifetimes.
• We believe in form, fun and function.
• We believe in cleaning your clothes; not cleaning out your closets.
• We believe in washing greens together, not greenwashing.
• We believe in saving the world one laundry load at a time.
• We believe that clean shouldn't make your eyes burn.
• We believe if it smells too strong, it is.
• We believe in making future heirlooms out of what we love today.
• We believe cocktails of all colors should peacefully co-exist.
• We believe the dryer eats one sock.
• We believe everything improves with age.
• We know that everything is better clean.
• We believe that sophistication, science, style, karma, consciousness and cool all live in our bottles.